LafargeHolcim Morocco launched its new cement ‘Perfecto’ in the northern Moroccan market. The product, produced in the company’s Tangier plant, is specifically geared to all masonry work and as it supports the needs of construction companies, builders and individuals, it is expected the new brand will help to develop the construction market in Tangier, Tetouan and Al Hoceima areas.

The north of the country is a mature market, located close to Europe and represents around 30 per cent of domestic sales, said Mostapha Hebbassi, marketing director of LafargeHolcim Morocco. Plans are to extend its availability to the Casablanca-Settat region.